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Whether we are managing a charity event, a conference or a special Gala Dinner, as event managers one of our requirements is to make sponsors stand out in a way that flows with the event whilst maximising exposure for the brand. It’s not as simple as sticking the logo in every available space, in fact that can be offensive to guests if anything! Luckily, Perfect Events has a team of highly creative Event Managers that are able to flawlessly integrate sponsorship material to any themed event. Here are some examples of what we have been able to do so far:
1. Custom Red Carpet
In 2016 we managed the Opening Night Gala, Centrepiece Gala and Closing Night Gala for the notorious Melbourne International Film Festival. For Opening Night at Hamer Hall, the sponsor was Grey Goose Vodka. Evidently, Grey Goose had their logo on the media wall but our team managed to integrate their branding into a few different elements of the night, including the red carpet which, for the occasion, became blue! Yes we did – we ordered ‘blue carpet’ to reflect Grey Goose’s brand colours and it looked fantastic!
2. Custom Cocktails
Melbourne International Film Festival’s Opening Night Gala also included a special cocktail using Grey Goose vodka and some very slick Grey Goose branded cocktail stirrers. These were prepared and served in a very cleverly branded Grey Goose bar (blue lights, logo decals, branded aprons and a fabulous archway in the entry emitting blue lights for guests to walk in).
3. Unique Merchandise
For the Guide Dogs Victoria’s annual Dogs Unite event, we created hero capes for the dogs – because there isn’t anything much cuter than some puppies wearing capes! This also reflected the event’s message very clearly in celebrating the seeing eye dog’s hero status.
4. Phone Charging Stations
Perfect Events organised for some branded charging stations to be at the annual Pivot Summit conference & Pivot Connect in Geelong. There is no greater brand exposure than when the branded element becomes a necessity to the guests.
5. Environmental Design
Never underestimate the power of subtle decorative branding elements. Guests enjoy the event without focusing on the brand but are reminded of it at every corner. Think hanging structures, wall decals, brand colours in the lighting etc. For Landcare Australia in 2016, our client had requested the centrepieces for their awards dinner to be as sustainable as possible. Perfect Events created some beautiful centrepieces using fresh fruit and vegetables in recycled wooden crates. The fruit and vegetables were then donated to OzHarvest following the event. OzHarvest is a perishable food rescue organisation in Australia that collects excess food from commercial outlets and delivers it direct, to more than 900 charities. This meant that nothing was wasted and we were able to help people less fortunate by donating the beautiful fresh food!
If you need help with finding sponsors and maximising their exposure at your event – contact our team of professionals today!
February 21, 2017
It’s 2017 and the world of events, like many industries, is very different to what it once was. Once upon a time we would sit down with our clients and focus primarily on the objectives, whether that be fundraising, brand awareness, product launch or guest experience. Now, whilst these are still at the forefront of a client’s mind, one element that simply cannot be swept aside is safety.
Sure, the topic of OH&S can be boring to some, and even appear a complete waste of resources to others – but we’re at a time where this one line in the budget, particularly for outdoor events, is here to stay. As an Event Manager, my knowledge around safety has increased out of necessity. Part of the “guest experience” is allowing them to freely enjoy the perks of the event that has been produced, without any concerns over what “could” happen.
I have recently managed some outdoor events at high-profile public spaces in Melbourne’s CBD, attended by some extremely well-known figures, and with that comes increased responsibility and safety measures.
It’s always amazing to have big names at your events, these are the stars that guests want to be close to, and media want their “money shots” of – there’s excitement and an amazing atmosphere when any high-profile figure mingles with the public. The safety/security implications, however, become escalated and it’s our job as Event Managers to ensure that sufficient resources and measures are in place so that the safety of guests, staff and talent are not compromised. What I’m saying is, and here’s the juggling act, it’s just as important not to lose sight of the event objectives – your client is paying you to help them achieve their goals.
So, what is an Event Manager to do?
- Gather all relevant event stakeholders in a room together to nut out any safety concerns;
- Familiarise yourself with current news/media – the “this won’t happen to us” mentality doesn’t cut it, and therefore it’s good to be across incidents that have occurred around the world and start thinking about contingencies;
- Come prepared with Site Plans, Run-Sheets and Risk Assessments/Emergency Management Plans – you’re about to be hit with every question you can possibly think of;
- Make sure everyone in the room gets a chance to a/ introduce themselves, b/ identify their role within the event and c/ contribute, everyone wants and deserves to be heard;
- Ensure that the event objectives and significance are highlighted and reiterated throughout – you’ve called this meeting and need to bring all discussions back to these vital points;
- Note all action items and highlight who is responsible for each – the reality is that most safety tasks will be carried out by Security, Safety Officers and yourself;
Whilst it’s important to embrace event safety/logistics, it’s just as important to have great support, don’t wear too many hats as you’ll lose the plot – which could be deemed a “risk” ha!
July 2, 2015
The Great Walk. A walk from Robe, South Australia to Parliament House in Melbourne, Victoria. A 20 day, 552km journey taken by 15 amazing individuals. An event produced by Perfect Events.
Events aren’t just gala dinners, conferences and cocktail parties. They’re experiences that impact and change people’s lives in different ways and oh boy is this an event that changed my life.
The Planning: like packing to go on holiday
You might not even think of a walk like this being an “event” but trust me, there are a lot of things to organise and think about when supporting 15 people taking on such a pilgrimage. We’re talking planning a safe route, three meals a day, water, accommodation and transport for 15 walkers and 6 support crew for 20 days. A mobile event, with different obstacles (both figuratively and literally) each day. You also need to keep in mind legal and safety requirements; these guys are walking on the side of the road battling freight trucks, in a mixture of weather conditions and in rural areas with no phone service.
Precautions need to be taken for an event like this and if Girl Guides taught me anything, it’s to be prepared. But, being prepared for a mobile event is like packing a suitcase to go on holidays, you have to be smart about what you actually need and if it will all fit in your suitcase.
I’ve never had the opportunity to work on an event like this. Going into it I knew it was going to be an amazing experience and challenge me professionally and personally. After learning more about the real meaning and story behind The Great Walk, I knew this was something I just had to be involved in.
We began working with the client and working through the facts, this allowed us to put together what we knew was going to be a successful event. As much as we planned and organised every detail, nothing could have really prepared me for the experience ahead.
Week one: growing our confidence
At any event, challenges are thrown at you, but problem solving is part of the fun of Event Management and is what makes every event different.
As much as you plan, you can’t always predict how everything is going to go. At events, sometimes you have to completely change how you had planned to do something. That was definitely the case for us on the road. Having not had the opportunity to drive the route ourselves (we were working under the guidance of an amazing gentleman who has completed this walk many times) and not having a direct line to mother nature to control the weather, each day we had to evaluate what was ahead of us, take advice from experts within the group and make decisions that were best for everyone. These decisions weren’t always what we had planned at the, but as we went on we learnt more about the ability of the team and our confidence in knowing how to deal with different road and weather conditions began to grow.
Learning the ability of the team was something we couldn’t do before the event. In an ideal world, you’d have time to properly assess every walker but as with many events, time just did not allow. We worked with the client on the road to watch the walkers, learn their walking style and see how far we could push them. We started by taking lots of regular breaks, then pushed the breaks further apart. Finally, we began to reduce the number of breaks all together. This was when the team conquered their first full day of walking. We had a distance planned for each day (to keep them on track to reach Parliament House by May 20th) and it took some warming up before they gained speed and confidence to begin smashing these planned distances but they got there!
Week two: becoming a support system
One of the challenges I didn’t expect was having these people rely on me for support both physically and emotionally. I’m not yet a mother so I’ve never quite experienced what it’s like to have people really rely on me in this way. They looked to us for food, for water and for shelter each night. I grew up with cats but this was different, these are human beings and their safety was in our hands. It was at about day 5 when I realised they were relying on us for more than the basics though. We were becoming our own little community, we had personal jokes, nicknames for each other and had learnt a lot together in the first 5 days of walking.
This group of people was a mix of experienced long-distance walkers and members of the Chinese community who have never done anything like this before but wanted to honour the journey and honour their ancestors. Each walker dealt with their pain and fatigue differently and as weird as this may sound, it was an inspiring thing to witness. We had an amazing 75-year-old woman who was at the front of the pack, leading the charge every day. Her smile, laughs and high energy levels never wavered. Any time I found myself feeling tired and exhausted in the support car, I looked to her to re-energise myself. We had two direct decedents of the Chinese immigrants that walked to the gold mines 160 years ago and were together with him when one of them found his Great Uncles grave for the first time. We were with him as he learnt about the journey his Great Grandfather and Great Uncle took and as he retraced their steps, proudly as a Chinese Australian and with many “dad jokes” to keep the group on their toes.
Week three: the most unexpected lesson
One last lesson from this event came from living out of a suitcase for 3 weeks. I came home to a wardrobe full of clothes, a warm shower (some of the showers in country Victoria= not so warm) a partner who loves me and a fridge full of food. I’m so lucky! During this walk 160 years ago, the Chinese didn’t have any of that. They carried their belongings on their shoulder and were thousands of kilometres away from their loved ones. Even today we don’t always realise how lucky some of us have it compared to others.
The Great Walk
A walk from Robe, South Australia to Parliament House in Melbourne, Victoria. A journey conquered by a team of people who will forever be bound together by their experiences.
Once again, I tell you events aren’t just parties and celebrations. They are emotional and physical journeys that help make us the best we can be in so many different ways.