Every event created by Perfect Events is completely different from the last, with Melbourne Legacy Badge Day on Friday 15th November 2019 being no exception.
Perfect Events was engaged in 2019 to work with Melbourne Legacy throughout their Legacy Week. On Friday 15th November, Perfect Events worked with Melbourne Legacy to produce Legacy Badge Day in and around Melbourne CBD.
The aim of this event was to build on their campaigns previously delivered and to raise significant funds that would contribute to their programs and services that help support the families of those who have served.
Having a strong Australian Defence Force and Melbourne Legacy branding presence throughout the city increased awareness for Melbourne Legacy and was an opportunity to shine light on the services they provide that are still very present in today’s society. The number of families that Melbourne Legacy support had grown by 104% in the last year alone.
Over 200 Australian Defence Force and 115 corporate volunteers flooded the city of Melbourne from street corners to train stations and corporate buildings; collecting donations and selling merchandise. Our volunteers carried trays filled with the iconic Legacy badges and bears, which were being bought quicker than we could restock.
Perfect Events introduced a number of new activations at Southern Cross, Bourke Street and Federation Square that encouraged the public to connect further with Legacy staff and Legatees.
Throughout the day we had some special guests join us to attract the younger demographic. The Legacy Bears. Banjo, Salty and Jett took photos with members of the public and danced their way through the city collecting donations. We also had Legatee and AFL Star Brad Scott help us throughout the day.
After a long and eventful day, it was all worth it when we finished counting the last of the coins and had raised a total of $103,000!
Working with Melbourne Legacy was extremely rewarding knowing that this money was helping them reach their goals of providing services for families of veterans, making the many hours of planning, preparing and executing worthwhile. This is the reason we do what we do and we look forward to making this event even bigger next time round!